UPDATE: Are Amazon Seller Ratings Trustworthy?

 If you haven't read the original post about my experience with posting a negative Amazon Seller Review, you might want to check it out.

Apparently Jeff Bezos does care. I just got off the phone with one of his assistants, she read my blog entry and here is roughly what she had to say:
  1. The person who originally took down my review shouldn't have done so. He is a newer employee and was unfamiliar with Amazon's Feedback Removal Policy. She apologised for this and took full responsibility that, as a company, this shouldn't happen. The rep in question will receive additional training to prevent this kind of thing from happening again. She was very clear that, except in the cases outlined in their policy, Amazon does not remove consumer feedback, whether positive or negative.
  2. When I called yesterday and was told my feedback violated their policy, the Seller Department did not actually look into the specifics of my file, despite being asked to do so by my customer service representative. They looked at the notes written by the person who had removed the feedback and assumed he'd done everything by the book. She was very clear that they should have looked into things in greater detail, she said that they intend to address the issue and will do their best to ensure that processes are reiterated so that this kind of situation is avoided in the future.
  3. They were already aware that there was a glitch in the system and that instead of receiving an accurate message saying "Amazon has removed your feedback" it currently implies that the customer has done it, which is what made me think that my account had been hacked. They have now escalated the issue and hope to have it resolved quickly.
Because I've never had a bad customer service experience with Amazon before, I am willing to give them the benefit of the doubt and assume that this really was a calamity of errors and that Amazon is acting in good faith. If nothing else, the power of the Internet (and the fact that my original blog entry about it has had nearly 2,000 page views in less than 24 hours) makes me think there is some security in knowing that if they are misrepresenting their policy, people will speak up and call them out on it.

So despite absolutely and utterly flubbing my case, here's what Amazon did right in the end:
  • They paid attention to social media and took my complaint seriously. They took the time to read about my experience and they had someone personally respond to me who was actually in a position to speak with authority about the situation. 
  • They apologised and admitted they were in error and hadn't followed their own policies and procedures. Although they gave a few reasons for the errors, it didn't feel like they were making excuses. They also told me that they are taking steps to correct the problem with their process and that my unfortunate experience was being used as a learning opportunity.
  • They clearly stood behind the importance of consumer reviews, particularly of third party sellers. The person I spoke to understood the policy inside and out and spoke passionately about how important it is to Amazon. 
Maybe I'm naive, but I believed her. Hopefully Amazon doesn't prove me wrong.

Thanks to everyone who commented, shared the original post and Tweeted about this. It was heartening to get such a supportive response.

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4 comments:

Anonymous said...

i am actually not impressed by the actions of the ceo's office in response to this mess. you'd expect an action warranting his intervention would result in a more serious/drastic action, but instead this sounds like no different from what you after asking "can i speak to the supervisor", which is really just an art in circular verbiage. i'm so not impressed there was no outrage and tangible empathy with your pain in any of that, to the point that they would actually do something tangible if not radical about the original problem, and all the time and heat you wasted over this. and everyone else's - mine too.

so, did you get your money or kindle bag? a truly customer-focused operation should wash your feet for this - i would've given you a generous voucher to make up for this, and a card to truly say sorry. really sad. few things irk me more than soulless orgs with customer service designed to rival a neo-colonial dictatorship (and i make no apologies for this analogy). shame on you, amazon! sigh.

so sorry to read what must have been a painful, circular ordeal - i truly feel your pain.

customerspecifics said...
This post has been removed by a blog administrator.
Amy Thibodeau said...

@anonymous Thanks for your comments. Yeah, on a lot of levels you're right. Too little too late. Still, I'm trying to look on the bright side and hope that they are genuine about learning something and improving their customer service.

If anything like this happens to me again, you can be certain Amazon won't be able to count me as a customer anymore.

Anonymous said...

Any Amazon reseller who hassles a buyer to remove feedback is violating 'community rules,' and you should report it immediately to customer service. Sellers lose 150.00 for each negative feedback, so it's costly to them. Most customers, of which I am one, are pretty easy but if stiffed by a third party seller can be brutal.